Senior Marketing Manager - ANZ

Tryzens Global
is a new kind of digital commerce agency. Big enough to matter, but small enough to care.
We're leaders in global branded commerce, helping international brands sell their goods and services to millions of customers, in their new and existing markets.
Keeping one eye on the day-to-day performance and another on what might be possible next. Because we believe amazing things are possible in digital commerce when you
Look Up .
As the
Senior Marketing Manager
for ANZ, you will be at the forefront of implementing our marketing strategy. Your main objectives will be to generate cost-effective, high-quality leads for the sales team and enhance our visibility and awareness through thought leadership, PR, social media, and other communication channels. You will play a crucial role in establishing Tryzens as a leading brand in the ANZ market through various marketing initiatives, including PR, awards, and events.
Key Responsibilities:
Defining ANZ Strategy, Executing, and Reporting on Multitouch Campaigns:
Develop a comprehensive strategy for multitouch campaigns, ensuring alignment with overall marketing goals and objectives.
Identify target audience segments and design personalised, cross-channel engagement plans.
Execute multitouch campaigns across various channels including email, social media, content marketing, paid advertising, and events.
Monitor campaign performance in real-time, making data-driven adjustments to optimize engagement and conversion rates.
Report on the effectiveness of multitouch campaigns, analysing key metrics such as touchpoint effectiveness, conversion rates, customer journey analytics, and overall ROI.
Continuously refine strategies based on insights and feedback to improve future campaign performance.
Lead Generation & Performance Reporting:
Drive lead generation efforts and report on key metrics such as CPL, CPO, TCV.
Measure and report on campaign ROI and overall visibility through traffic, PR KPIs, downloads, and views.
Campaign & CRM Management:
Develop and manage marketing campaigns, collaborating with the wider team to shape messaging and target audiences.
Create and manage a campaign calendar, reporting on ROI upon completion.
Update and manage the CRM system in collaboration with the commercial team.
Partner & Platform Co-Marketing Initiatives:
Build and maintain relationships with key partners and platforms to execute joint marketing campaigns.
Events & Trade Shows:
Plan and execute local events to position Tryzens as a trusted partner and digital commerce expert.
Local PR Execution:
Manage the creation and distribution of press releases, establish relationships with key publications and industry bodies.
Work with clients to write case studies and enter industry awards.
Develop thought leadership content for the Tryzens blog.
Essential Experience:
Proven experience in a fast-paced environment, delivering lead-generating campaigns without agency support.
Budget management expertise.
Proficiency in website management (WordPress experience is a bonus), SEO, PPC, and demand generation programs.
Exceptional written communication skills for creating brochures, white papers, and presentations.
Strong numerical literacy, capable of working with metrics and processing figures.
Events management experience, from seminars to customer dinners and partner events.
Success in creating, executing, and analyzing B2B demand generation plans to achieve lead generation goals.
PR experience, maximizing coverage opportunities and producing content that supports brand direction.
Knowledge of various marketing techniques, including social media and search, and tools such as HubSpot, Google Analytics, and CRM systems.
Self-starter with a strong work ethic, attention to detail, agile and precise mind, and a desire to succeed.
Desired Experience:
In-depth understanding of major trends in retail and digital commerce.
Knowledge of brand marketing principles.
Experience in partner marketing.
Comfort working independently as a senior marketer in a fast-growing company.
There are so many facets to running a successful online offering. At Tryzens, we cover the length and breadth of digital commerce to help you succeed, no matter what your goals are, what kind of customer you serve, or what vertical you operate in.
Home office setup
We offer every Tryzenaut an allowance to get them set up comfortably to work from home.
Work remotely
We have a hybrid approach and while we love to see your faces, we know that WFH is now the norm.
Birthday off
Hip hip hooray! No one should have to work on their big day, so every Tryzenaut gets their birthday off.
Health & wellbeing
Across the globe, we have a range of health and wellbeing services to keep you in tip top shape.
CSR days
We think it's important to give back, so every Tryzenaut has 2 days per year to volunteer for their chosen cause.
Training & development
Digital commerce moves so fast, so we make sure that every Tryzenaut has access to training and development.
More info about Tryzens here:
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We strive to create an inclusive environment, empower employees and embrace diversity and encourage everyone to respond. Tryzens is an equal opportunity employer and every applicant will be considered without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity.
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