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Business Fundamentals was developed by the Global Text Project, which is working to create open-content electronictextbooks that are freely available on the website http://globaltext.terry.uga.edu. Distribution is also possible viapaper, CD, DVD, and via this collaboration, through Connexions. The goal is to make textbooks available to the manywho cannot afford them. For more information on getting involved with the Global Text Project or Connexions email us atdrexel@uga.edu and dcwill@cnx.org.
Editors: George M Zinkhan, Anastasia Thyroff, Anja Rempel, and Hongbum Kim (The University of Georgia, USA)
Reviewer: Bettina Cornwell (University of Michigan, USA)
After reading this chapter, you should:
- understand the strategic importance of adding and deleting products. understand some methods which can be applied to assist in this decision-making process
- understand some different approaches for generating new product ideas
- be familiar with various ways of classifying products and innovations
- be able to discuss innovations related to business models
- know the basic methods for evaluating innovations
- be able to discuss the related topics of failed innovation and product deletion
Read also:
OpenStax, Business fundamentals. OpenStax CNX. Oct 08, 2010 Download for free at http://cnx.org/content/col11227/1.4
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