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Transcendentalism as a formal movement diminished during the latter half of the 19 th century, but it had a far-reaching influence on the way society perceived itself relative to the environment. Perhaps no one is more responsible for translating its aspirations into environmental public policy than John Muir (1838-1914), a Scottish-born immigrant who was heavily influenced by Emerson’s writings (it is said that the young Muir carried with him a copy of Nature from Scotland). The two first met in 1871 during a camping trip to the Sierra Mountains of California. Upon learning of Emerson’s planned departure, Muir wrote to him on May 8, 1871 hoping to convince him to stay longer, “I invite you join me in a months worship with Nature in the high temples of the great Sierra Crown beyond our holy Yosemite. It will cost you nothing save the time&very little of that for you will be mostly in Eternity” ( Chou, 2003 ).

Muir was a naturalist, author, organizer (founder of the Sierra Club), and as it turns out a remarkably effective political activist and lobbyist. His association with Theodore Roosevelt (1858-1919, 26 th president of the United States), began with a 1903 campaign visit by Roosevelt to California, where he specifically sought out Muir, whose reputation was by then well known, as a guide to the Yosemite area (see Figure Roosevelt and Muir ).

John Muir and Theodore Roosevelt in Yosemite
Roosevelt and Muir Theodore Roosevelt and John Muir at Yosemite National Park in 1903.

It was one of Muir’s special talents that he could bridge across their rather different views on the environment (he a strict preservationist, Roosevelt a practical outdoorsman). By all accounts they had frank but cordial exchanges; for example, upon viewing the giant Sequoias, Muir remarked to Roosevelt, “God has cared for these trees…but he cannot save them from fools – only Uncle Sam can do that.” Roosevelt was so taken with his companion that he insisted they avoid political crowds and camp together overnight in the mountains.

The subsequent legacy of the Roosevelt administration in the name of conservation, even by today’s standards, was significant. Known as the “conservation president,” Roosevelt was responsible for 225 million acres of land added to the U.S. Forest Service, and the creation of 50 wildlife refuges and 150 national forests representing, in total, 11 percent of the total land area of the 48 contiguous states.

The role of industry

Today the behavior of industry toward the environment is often portrayed as either indifferent or hostile, whether true or not, and it was no different during the formative period of American conservation. The industries of the day – agriculture, timber, and mining – enabled by the major transportation sector – railroads and steamboats – had little incentive to manage their emissions to the environment responsibly, or to use natural resources wisely. Regulations were few, the science underpinning environmental impacts was nascent, the commons itself was viewed as essentially infinite, and however misguided, exploitation of resources and the generation of a certain amount of waste was seen as a necessary byproduct of expansion, job creation, and social well-being. And yet, as human-created organizations go, industries are extraordinarily sensitive to economic conditions. If the sustainability paradigm is to be believed, then economic viability is of paramount concern and the engagement of industrial forces must of necessity be part of its enactment. These are the engines that provide employment, and that control large quantities of capital for investment. Further, viewed from the life cycle perspective of the flow of materials (refer to Module Life Cycle Assessment ), products that turn raw materials into mostly waste (defined here as a quantity of material that no one values, as opposed to salable products) are simply inefficient and reduce profitability.

Questions & Answers

I'm interested in biological psychology and cognitive psychology
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Communication is effective because it allows individuals to share ideas, thoughts, and information with others.
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Every time someone flushes a toilet in the apartment building, the person begins to jumb back automatically after hearing the flush, before the water temperature changes. Identify the types of learning, if it is classical conditioning identify the NS, UCS, CS and CR. If it is operant conditioning, identify the type of consequence positive reinforcement, negative reinforcement or punishment
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Wekolamo
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ARC
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Skinner skipped the whole unconscious phenomenon and rather emphasized on classical conditioning
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Source:  OpenStax, Sustainability: a comprehensive foundation. OpenStax CNX. Nov 11, 2013 Download for free at http://legacy.cnx.org/content/col11325/1.43
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