4.3 Responding to texts

Now bring your own example of an advertisement to school.

It must have both words and pictures.

Paste the advertisement in your module below.

Point out the different aspects of the advertisement by labelling them.

The purpose of an advertisement is to convince the person reading it, to buy the product. In the process of convincing people to buy their products, some advertisers sometimes distort the truth.

Consumers need to distinguish between FACT and OPINION in advertisements.

Let us look at the following:

• A fact is something that cannot be changed e.g. A dog has four legs.
• An opinion is something that is one person’s view only. E.g. That painting is beautiful. (Another person may disagree.)

Which of the following are fact and which are opinion :

1. Mrs White has moved in next door.
2. She has lovely furniture.

3. Her three dogs are big.

4. They are very playful.

5. She has many children.

6. I shall invite her to tea.

7. I am a good neighbour.

Janine and Tom are planning their wedding celebration feast. Not only does the bride want to look perfect from tip to toe, but they both want their guests to enjoy themselves.

They have consulted a number of advertisements. Find TWO advertisements, one dealing with bridal outfits and the wedding ceremony, and one dealing with catering for weddings. Now, try to analyse them according to the following:

Advertisement One:

Complete the following table by filling in the required information from Advertisement One.

Find three facts and three opinions in this advertisement.

Advertisement Two:

Make a list of all the positive aspects of this product.

Say if the following statements are true or false . Give a quotation that proves your answer correct.

Find three facts and three opinions in this advertisement.

Assessment

Memorandum

ACTIVITY 1

Before learners read the comprehension, determine their pre-knowledge of Youth Day through discussion.

1. Police were shooting pupils.
2. They protested against the inferior education which African learners were subjected to by the government forces.
3. These served as obstacles so that the police could not go into Soweto.
4. The adults supported them. They appreciated it.
5. They were waiting for freedom from Apartheid,
6. Tarred roads; bigger houses; block of flats
7. It is dirty. People are unemployed. People are poor.
8. Empower the youth in tourism and life skills.
9. “Freedom was as distant as the moon”
10. Nelson Mandela; Desmond Tutu
11. F.W.de Klerk and Albert Luthuli

ACTIVITY 2

Places where advertisement can be found: magazines; television; radio; billboards at stations; bus stops; litter bins etc.

Fact / Opinion

1. fact 2. opinion 3. fact 4. fact

5. opinion 6. fact 7. opinion

Advertisement One.

They need to fill in the form according to the advertisement they have brought with them, and also to identify the facts and the opinions, but be ready to show you the copy for proof.

Advertisement two:

They also need to identify the facts and opinions