Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters.
The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.
Job Summary
The Senior Manager of Website and Digital Marketing leads the strategy, development and operations of the firm's digital and web presences, including public-facing websites and microsites, e-mail marketing, social media, blogs, apps, podcasts, video campaigns and web/social analytics in alignment with the firm's strategic branding, communications, and business development goals.
The Senior Manager manages a team of two direct reports, as well as several vendors.
Job Responsibilities
Leads the development and execution of the firm's digital marketing strategy, focusing on website design, functionality and performance to enhance branding and business development.
Oversees web content management process.
Manages and develops the Digital Marketing team, including setting goals, prioritizing tasks, monitoring team performance, and encouraging continuous technical and professional development and growth.
Leads the firm's video and multimedia strategy, including developing timelines and budgets for video production and ensuring campaigns are continuously improved.
Works with the marketing leadership team to analyze and develop KPIs, metrics for effectiveness and strategic refinement.
Manages the implementation of the firm's social media strategy through all applicable platforms, including but not limited to LinkedIn,Twitter/X, Instagram, YouTube, and Wikipedia.
Oversees and drives the search engine optimization (SEO) strategy; stays abreast of SEO trends and best practices.
Oversees the firm's blog program, including vendor/hosting management, training, analytics, and monitoring and communicating best practices and firm guidelines.
Manages current e-communication platform (Vuture) and drives e-mail marketing strategy, ensuring compliance with domestic and international data regulations.
Serves as primary liaison to digital marketing vendors, manages contracts and identifies best of breed digital tools to enhance marketing automation and campaign effectiveness.
Qualifications
Knowledge, Skills, and Abilities
Exceptional ability to gather and analyze large amounts of research information and then synthesize into concise and meaningful actionable reports and recommendations.
Ability to adapt to changing priorities and maintain a productive and committed work ethic while meeting deadlines and managing workload effectively.
Expertise in email best practices, including contact strategies, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management.
Familiarity with spam/email blockers and deliverability testing and troubleshooting tools, SEO concepts and techniques, email campaign procedures, CAN-SPAM regulations, and knowledge of or willingness to learn about state and local bar association rules regarding communications with clients and nonclients.
Advanced knowledge of keyword optimization, organic search, search engine rankings, etc.
Complete knowledge of web-based content management system (CMS).
Working knowledge of the firm's e-communication tools as pertains to administration, template design and analytic reporting.
Familiarity with a WYSIWYG HTML editing software such as DreamWeaver; XML feeds and Javascript knowledge a plus.
Knowledge of browser-based technologies and basic understanding of languages (HTML, JavaScript, CSS, etc.).
Advanced knowledge of the Adobe Creative Suite (Illustrator, InDesign, Flash, Dreamweaver, and Photoshop), Microsoft Office in a Microsoft Windows 10 Enterprise operating system, FTP.
Familiarity with all relevant social media platforms, tools such as Tweetdeck, Hootsuite, and other social marketing automation/employee advocacy products (Lexology, ClearView Social).
Knowledge of digital marketing tools such as video (production and best practices) and audio (webinars and podcasts), as well as familiarity with various hosting platforms for multimedia.
Ability to provide quality client service to both internal and external contacts regarding non-legal matters of a routine nature.
Requires patience, creativity and discretion.
Demonstrated ability to communicate clearly and effectively, both orally and in writing with attorneys, professional staff and vendors.
Ability to present in public forums, and knowledge to provide detailed training, on a variety of web and digital strategy matters to all levels within the firm.
Demonstrated ability to work effectively both independently and with others in a cooperative, enthusiastic and friendly manner, in order to accomplish position functional requirements and contribute to team efforts.
Must possess the interpersonal skills necessary to communicate information with tact and courtesy, as well as follow instructions effectively from a diverse group of clients, lawyers and professional staff.
Availability to work in-office three days per week (Tuesday, Wednesday and Thursday) and more as needed
Education
The position requires a Bachelor's Degree in Web Design, Graphic Design, Marketing, Business, IT or a related field.
Equivalent training and experience may substitute for education.
Experience
The position requires a minimum of seven (7) years of increasingly responsible, directly related experience during which knowledge, skills and abilities applicable to the position were demonstrated.
Experience in a law firm or professional services firm desired.
Additional Information
Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package which includes progressive options such as back up child care, wellness programs, cultural events and social activities.
We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.
EOE m/f/d/v
Crowell & Moring LLP participates in the E-Verify program.
•
United States - DC - DC - washington
May 3, 2024
MedPro Healthcare Staffing is seeking a travel nurse RN Labor and Delivery for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: Labor and Delivery • Discipline: RN • Start Date: ASAP • Duration: 13 weeks • 36 hours per week • Shift: 12 hours, days, nights •...
United States - DC - DC - washington
March 24, 2024
Host Healthcare is seeking a travel nurse RN ED - Emergency Department for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: ED - Emergency Department • Discipline: RN • Start Date: 06/17/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours, days,...
Accountable Healthcare Staffing
United States - DC - DC - washington
May 19, 2024
Accountable Healthcare Staffing is seeking a travel nurse RN Labor and Delivery for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: • Labor and Delivery • Discipline: • RN • Start Date: • 06/23/2024 • Duration: • 13 weeks • 36 hours per week • Shift: • 12 hours,...
United States - DC - DC - Washington
May 29, 2024
At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together. • About Duke Health's Patient Revenue Management Organization...
United States - DC - DC - washington
May 22, 2024
RTG Medical-Nursing is seeking a travel nurse RN Labor and Delivery for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: Labor and Delivery • Discipline: RN • Start Date: 06/10/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours • Employment Type:...
United States - DC - DC - Washington Navy Yard
May 29, 2024
At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together. • About Duke Health's Patient Revenue Management Organization...
United States - DC - DC - washington
May 3, 2024
Aureus Medical Group - Nursing is seeking a travel nurse RN Labor and Delivery for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: Labor and Delivery • Discipline: RN • Start Date: ASAP • Duration: 10 weeks • 36 hours per week • Shift: 12 hours, nights •...
United States - DC - DC - washington
May 10, 2024
Coast Medical Service is seeking a travel nurse RN PreOp / PACU - Post Anesthesia Care for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: PreOp / PACU - Post Anesthesia Care • Discipline: RN • Start Date: ASAP • Duration: 14 weeks • 40 hours per week • Shift: 8...
United States - DC - DC - washington
May 10, 2024
American Medical Staffing is seeking a travel nurse RN Labor and Delivery for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: • Labor and Delivery • Discipline: • RN • Duration: • 13 weeks • 36 hours per week • Shift: • 12 hours, flexible • Employment Type: •...
United States - DC - DC - Naval Anacost Annex
May 29, 2024
At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together. • About Duke Health's Patient Revenue Management Organization...
United States - DC - DC - washington
May 10, 2024
American Medical Staffing is seeking a travel CT Technologist for a travel job in Washington, District of Columbia. & Requirements • Specialty: • CT Technologist • Discipline: • Allied Health Professional • Duration: • 13 weeks • 40 hours per week • Shift: • 8 hours, days • Employment Type: • Travel...
United States - DC - DC - washington
May 20, 2024
Cross Country Nurses is seeking a travel nurse RN ICU - Intensive Care Unit for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: ICU - Intensive Care Unit • Discipline: RN • Start Date: 06/17/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours,...
Specialty Professional Services
United States - DC - DC - washington
May 27, 2024
Specialty Professional Services is seeking a travel nurse RN PCU - Progressive Care Unit for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: PCU - Progressive Care Unit • Discipline: RN • Start Date: 06/04/2024 • Duration: 14 weeks • 36 hours per week • Shift:...
United States - DC - DC - Washington
May 30, 2024
Line of ServiceTaxIndustry/SectorNot ApplicableSpecialismDomestic Tax ComplianceManagement LevelManager & SummaryPwC's U.S. • Tax Group in Bermuda and the Cayman Islands has exciting employment opportunities. • As a member of the U.S. • Tax Group you will assist offshore businesses,...
George Washington University Hospital
United States - DC - DC - washington
May 28, 2024
George Washington University Hospital is seeking a Registered Nurse (RN) Day Surgery for a nursing job in WASHINGTON, Washington, DC. & Requirements • Specialty: • Day Surgery • Discipline: • RN • Duration: • Ongoing • 36 hours per week • Shift: • 15 hours, days • Employment Type: • Staff...
United States - DC - DC - Washington
May 29, 2024
• Salary: • • iBusiness Funding is a technology company focused on our mission to provide working capital to small and medium sized businesses in an efficient and transparent manner. We are committed to our four values of success: • innovation, integrity, enjoyment, and family. • Our parent company...
United States - DC - DC - washington
May 30, 2024
RTG Medical-Nursing is seeking a travel nurse RN Rehabilitation for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: Rehabilitation • Discipline: RN • Start Date: 06/04/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours • Employment Type: Travel RTG...
United States - DC - DC - washington
April 19, 2024
Voca is seeking a travel nurse RN ED - Emergency Department for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: ED - Emergency Department • Discipline: RN • Start Date: 06/17/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours, days • Employment...
United States - DC - DC - Parcel Return Service
May 29, 2024
• Salary: • • iBusiness Funding is a technology company focused on our mission to provide working capital to small and medium sized businesses in an efficient and transparent manner. We are committed to our four values of success: • innovation, integrity, enjoyment, and family. • Our parent company...
United States - DC - DC - Washington Navy Yard
May 29, 2024
• Salary: • • iBusiness Funding is a technology company focused on our mission to provide working capital to small and medium sized businesses in an efficient and transparent manner. We are committed to our four values of success: • innovation, integrity, enjoyment, and family. • Our parent company...
United States - DC - DC - washington
January 21, 2024
Fiber Staffing Allied is seeking a travel Outpatient Physical Therapist for a travel job in Washington, D.C. & Requirements • Specialty: Physical Therapist • Discipline: Therapy • Start Date: ASAP • Duration: 13 weeks • 40 hours per week • Shift: 8 hours, days • Employment Type: Travel 1 year of OP...
United States - DC - DC - washington
April 30, 2024
Host Healthcare is seeking a travel nurse RN ICU - Intensive Care Unit for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: ICU - Intensive Care Unit • Discipline: RN • Start Date: 06/12/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours, days,...
United States - DC - DC - washington
May 16, 2024
Host Healthcare is seeking a travel nurse RN Case Management for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: Case Management • Discipline: RN • Start Date: 06/21/2024 • Duration: 13 weeks • 40 hours per week • Shift: 8 hours, days • Employment Type: Travel...
United States - DC - DC - washington
May 23, 2024
MedPro Healthcare Staffing is seeking a travel nurse RN Labor and Delivery for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: Labor and Delivery • Discipline: RN • Start Date: 06/10/2024 • Duration: 13 weeks • 36 hours per week • Shift: 12 hours • Employment...
Fusion Medical Staffing Home Health
United States - DC - DC - washington
April 30, 2024
Fusion Medical Staffing-Home Health is seeking a travel nurse RN Hospice for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: Hospice • Discipline: RN • Start Date: ASAP • Duration: 13 weeks • 40 hours per week • Shift: 8 hours • Employment Type: Travel Facility...
United States - DC - DC - washington
May 24, 2024
Synergy Medical Staffing is seeking a travel Occupational Therapist for a travel job in Washington, District of Columbia. & Requirements • Specialty: Occupational Therapist • Discipline: Therapy • Start Date: 06/03/2024 • Duration: 13 weeks • 40 hours per week • Shift: 8 hours, days • Employment...
United States - DC - DC - washington
May 20, 2024
Cross Country Nurses is seeking a travel nurse RN PACU - Post Anesthesia Care for a travel nursing job in Washington, District of Columbia. & Requirements • Specialty: PACU - Post Anesthesia Care • Discipline: RN • Start Date: 06/17/2024 • Duration: 14 weeks • 40 hours per week • Shift: 8 hours •...